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About Advanced Tracking Academy

Advanced Tracking Academy (ATA) is a Brazilian company that sells a subscription to a library of pre-built Google Tag Manager server-side containers, plus the lessons and support needed to put them in production. Members are media buyers, agencies and in-house marketers who need conversion tracking that survives ad blockers, browser cookie limits and payment methods that settle days after the click.

What we do

The core of the product is a set of GTM server containers that count a conversion only after the payment gateway confirms it through a webhook. That one design choice is what separates the numbers in the ad platform from page views and abandoned checkouts.

• Server-side GTM containers, ready to import and configure
• Meta Conversions API setup, including event deduplication
• Google Ads conversion imports and offline conversion tracking
• GA4 server-side tagging and TikTok Events API
• Consent Mode v2 and cookie banner handling
• Video walkthroughs, a debugging method, and container updates when the platforms change

We also publish free technical guides on the blog, written from setups running in live accounts.

What we are not

ATA is not an ad agency and does not manage ad accounts or media budgets for its members. We do not sell traffic, leads or audiences. The membership is digital content and software configuration files, delivered online.

Who runs it

ATA was founded by Vini, a media buyer and tracking specialist who built the first containers for his own agency clients. The product came out of client work: a store taking Boleto payments that landed days after the click, where the browser pixel missed every sale. The webhook validation flow that fixed it became the system we sell today.

Company information

Advanced Tracking Academy is operated by the company registered in Brazil below. These are the details on our CNPJ registration.

For anything else, see contact, the terms of service or the privacy policy.