Terms of Service

These Terms of Service ("Terms") govern your purchase and use of the Advanced Tracking Academy membership and related digital content ("Membership") and, where included in a signed service or client onboarding, ATA Ads Connect. By purchasing, signing a service agreement, or authorizing ATA Ads Connect, you agree to the applicable parts of these Terms. If you do not agree, do not purchase or authorize access.

Questions: support@advancedtrackingacademy.com

1. Who we are

The Membership is sold by the company registered in Brazil below.

2. What the Membership includes

The Membership gives you access to digital content for setting up server-side tracking, including pre-built Google Tag Manager containers you can download, step-by-step lessons, documentation, ongoing updates, and community support. Specific contents may change and expand over time.

3. Billing, renewal, and price

• The Membership is a recurring subscription billed monthly through Stripe at the price shown at checkout.
• It renews automatically each month until you cancel. By subscribing, you authorize the recurring charge.
• If you keep an active subscription, you keep the price you joined at. If you cancel and rejoin later, the current price applies.
• Taxes may apply depending on your location.

4. Cancellation

You can cancel anytime from your billing portal (the link is in your welcome email and your account), or by emailing support@advancedtrackingacademy.com. When you cancel, your access continues until the end of the period you already paid for, then it stops. We do not charge you again after you cancel.

5. Immediate access and your right of withdrawal

The Membership is digital content supplied online, including downloadable containers and lessons that deliver their value as soon as you access them.

If you are a consumer in the European Union or the United Kingdom, you normally have a 14-day right of withdrawal ("cooling-off period") when buying online. Because this is digital content delivered immediately:

• By purchasing, you expressly request that we start providing the digital content immediately, and you acknowledge that you lose your 14-day right of withdrawal for the downloadable tracking containers once you download them.
• Accessing or watching the lessons does not, by itself, end your right of withdrawal. Downloading the containers does.

You confirm this request and acknowledgment when you accept these Terms at checkout. This statutory section does not limit the voluntary money-back guarantee in Section 6, which we offer to all customers.

6. Refunds: 14-day money-back guarantee

We offer all customers, in any country, a 14-day money-back guarantee. If you are not satisfied, email support@advancedtrackingacademy.com from your account email within 14 days of purchase and we will refund you in full.

One condition: because the tracking containers are yours to keep once you download them, downloading the containers ends your refund eligibility. Accessing or watching the lessons does not affect your eligibility. When a refund is issued, your access ends and your license to any materials you downloaded terminates (Section 7). Any mandatory refund rights you have under your local consumer law are not affected by this section.

7. License to use the materials

The containers, templates, and lessons are provided for your own use and your own client work. You keep any container files you download. You may not resell, redistribute, sublicense, or publicly republish the materials as a competing product, or share your account access with others.

8. Acceptable use

You agree not to misuse the Membership or community, including no unlawful use, no harassment of other members, no attempts to break or abuse the platform, and no sharing of credentials.

9. No guarantee of advertising results

We provide tools and education for server-side tracking. We do not control advertising platforms or their algorithms, and we do not guarantee any specific return on ad spend, conversion volume, match quality, or business result. Outcomes depend on factors outside our control, including your own setup, data, and the platforms themselves.

Restricted business categories. Advertising platforms restrict what data they accept from businesses in sensitive categories, which for Meta include health, wellness, medical, finance and credit, politics and social issues, religion, employment, and housing. If a platform categorizes your website that way, it may refuse to use your conversion events for optimization, audience building, or attribution, regardless of how your tracking is implemented. That restriction is the platform's decision and applies to your domain, not to our containers. We cannot lift, bypass, or appeal it on your behalf, and we do not provide methods to circumvent platform policies. The Membership still delivers the events the platform accepts and your own payment-validated reporting. If this applies to you, check your platform's events or data source settings for a restriction notice before subscribing.

10. Third-party services

The Membership and ATA Ads Connect work alongside third-party services such as Google Tag Manager, Google Ads, Stape, GA4, Meta, TikTok, and Stripe. Your use of those services is governed by their own terms, and we are not responsible for their availability or changes.

11. ATA Ads Connect

ATA Ads Connect lets an authorized client administrator connect one or more client-owned advertising accounts from each supported platform to ATA for private reporting, monitoring, dashboards, research, analysis, and growth work. You confirm that you have authority to authorize every selected account and the ongoing read-only connection.

You retain ownership and control of your advertising accounts. ATA Ads Connect lists accounts the authorizing user can access and reads reporting data only from the accounts they select. It does not create, edit, pause, or delete campaigns, ads, assets, or keywords; change bids, budgets, targeting, conversions, or billing; or request payment-card data, customer lists, or audience data.

You can revoke Google Ads access from the ATA connection receipt or from your Google Account connections. You may also request deletion at contact@advancedtrackingacademy.com. Details about data use, retention, deletion, and Google API Limited Use are in the Privacy Policy.

Platform authorization and reporting depend on third-party APIs and account permissions. ATA does not guarantee uninterrupted access to those services. If access is revoked or an authorized reporting read fails, ATA may stop collection until the connection is restored.

12. Disclaimers and limitation of liability

The Membership and services are provided "as is" and "as available". To the maximum extent permitted by law, we are not liable for indirect, incidental, or consequential damages, and our total liability for any claim is limited to the amount you paid us in the 12 months before the claim. Nothing here limits liability that cannot be limited under applicable law.

13. Changes to the Membership, services, or these Terms

We may update the Membership, services, and these Terms from time to time. When we change these Terms, we update the "Last updated" date above. Material changes that affect your subscription or connected service will be communicated to you. Continuing to use the applicable Membership or service after a change means you accept the updated Terms.

14. Governing law

These Terms are governed by the laws of Brazil, without prejudice to any mandatory consumer-protection rights you have in your country of residence.

15. Contact

Billing and membership support: support@advancedtrackingacademy.com