Blog
Server-side tracking, Conversions API, and GTM guides for people who implement tracking for clients. Written from production setups, not theory.
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Meta Conversions API with GTM Server-Side: A Practical Setup Guide
How the Meta Conversions API works, how it differs from the Meta Pixel, and how to run it through a GTM server container with deduplication and webhook validation.
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What Is Server-Side Tracking? A Practical Guide for Media Buyers and Agencies
What server-side tracking is, how a GTM server container works, what it actually fixes (and what it doesn't), and how to set it up without weeks of dev work.