Better ROAS for your clients.
A new service you can sell.
Payment-validated GTM server containers fire conversions off the real payment, so Meta, Google and TikTok optimize on paid sales instead of checkout clicks. You deploy them in an hour, and you can bill clients for the setup as a service.
Your pixel counts clicks. Your client pays you for sales.
Browser pixels fire on a checkout click or a thank-you page that the buyer never reaches. Redirect drops, deferred payments, ad blockers and Safari ITP all eat the signal. So the platforms learn from inflated, noisy events, your ROAS looks softer than it is, and the optimization chases the wrong people.
Feed the platforms the payment instead, and everything downstream gets sharper.
One container does two jobs for you.
Better ad delivery now
Conversions fire off the payment gateway webhook, so only real paid sales reach Meta, Google Ads, GA4 and TikTok. Cleaner signal means the algorithm optimizes on buyers, not clickers.
- ✓ Survives redirect drops, deferred and boleto payments, ad blockers and ITP
- ✓ Higher match quality and a truer ROAS to report
- ✓ You look good, the client stays
A new service line to bill
Server-side tracking is a deliverable your clients want and most agencies cannot ship cleanly. Now you can. Sell the implementation, charge for it, and stop losing pitches to the "advanced tracking" shops.
- ✓ Package it as setup plus a monthly tracking retainer
- ✓ One roster, many clients, redeploy per account
- ✓ Differentiate without hiring a tracking engineer
Only real sales fire.
The container listens to the actual payment gateway webhook and fires a verified conversion only when money clears. Nothing fires for a checkout that fails after the click, and nothing gets double counted. The truth your client pays for is the truth your ad platforms learn from.
The purchase fires server-side. It still credits the ad that started it.
A server-side purchase fires off the webhook, away from the browser, so the click that drove the sale is easy to lose. The container carries an attribution index that ties the validated payment back to the session and click that started it, so the campaign that actually earned the sale gets the credit instead of "direct" or a bio link.
Most server-side setups quietly drop this and report the sale as direct. The container handles the stitch for you, with no extra tags to wire and nothing to maintain when a platform changes its API.
Live in an hour. No VPS, no Docker.
The container is a GTM server config that runs on managed Stape. You import it, wire one webhook, and publish. No servers to babysit.
Import the container
Download the pre-built GTM server container and import it into your client's Stape workspace. Every tag, trigger and variable is already in place.
Wire the payment webhook
Point the gateway webhook (Stripe or Hotmart) at the container and drop in the API keys. The video walkthrough covers every field.
Publish and test
Send a test transaction. Watch the webhook arrive, validate, and fire a verified conversion to every connected platform.
Optimize on real money
From now on the platforms only learn from paid sales. Show the client the dashboard and keep the retainer.
We patch it before the platforms break it.
Meta CAPI, GA4 and TikTok deprecate and change their APIs constantly. A silent version bump can quietly kill server-side conversions with no warning. We treat every one of those changes as a fix-everywhere job and push the update to your container, so your client's tracking keeps working while everyone else's quietly fails.
The container gets you live. The maintenance is why it keeps paying off.
One clean screen: the payment-validated real sales next to what each ad platform reported. White-label it and hand it to the client as the reason your retainer is worth it.
- ✓ Validated sales vs platform-reported, side by side
- ✓ One fixed template, deploys on a free tier
- ✓ White-label ready for your agency
You have a roster, not a one-off.
A self-serve advertiser sets up tracking once and forgets it. You do not. You onboard new clients, you redeploy per account, and you carry the tracking forward across the whole book. That is exactly why ATA fits a media buyer better than anyone: recurring need, recurring value, one place to keep it all current.
Built by a media buyer, for media buyers.
Vini
Media buyer and tracking specialist.
Founder, Advanced Tracking Academy
"More than half of my agency revenue comes from server-side tracking. I built ATA because I got tired of losing days to setups that broke on real client problems like deferred payments, webhook validation, and split attribution across platforms. I run it on my own client accounts first."
One price. Every client you run.
Early-adopter price. Locked for you while you're subscribed.
- Payment-validated GTM server container, live on your Stape in about an hour
- Verified Meta CAPI + GA4 off real payments, with Google Ads and TikTok built in to enable per client
- Attribution index that credits the ad each server-side sale started from
- Client-ready dashboard: validated sales vs platform-reported, white-label ready
- Ongoing maintenance as the platform APIs change
- Step-by-step video setup. No VPS, no Docker
- Private Telegram concierge support
- Containers are yours to keep
Secure checkout via Stripe. Cancel anytime, no lock-in.
Questions media buyers ask.
Do I need a server, a VPS, or Docker?
Is it $27 per client or per account?
Which payment gateways are supported?
Which ad platforms does it fire to?
Does it keep attribution when the sale closes server-side?
Can I white-label the dashboard for my clients?
What if a client is in health, wellness, finance, or another restricted category?
What happens when Meta or GA4 change their API?
How long does setup take?
Optimize on real sales. Sell it to your clients.
Payment-validated containers, live in an hour.
A dashboard your clients can see the value in.
Kept patched as the platforms change.
$27/mo · Cancel anytime · No lock-in